Forex advertising methods. How to continue advertising Forex in Russia and the CIS? Infographic distribution process

How to advertise a broker within the framework of strict legislation, do brokers without a license from the Central Bank of the Russian Federation have a chance to get clients, what trends dominate the advertising market of the OTC industry? These and other hot topics in promoting Forex brokers await you in an interview with Evgenia Komleva, Deputy Director for Development of the advertising agency Business PR Group.

Evgeniya, please tell us first about the main services and areas of your business?

Advertising agency Business PR Group (Belarus) specializes in promoting Forex brokers and financial companies. In terms of services, we deal with almost all Internet marketing channels: we work with direct and native advertising, with social networks and targeting, with forums popular among traders, with reputation and PR, with web development and opinion leaders. Advertising tools come down to ensuring that financial companies receive a flow of new clients and maintain their current client base.

Why did you choose the Forex industry as your main client? Don't you regret it now?

The director of our agency relied on the rising trend of interest in the Forex industry in Russian-speaking countries. The niche turned out to be free in terms of competitors - highly specialized Forex advertising agencies are still difficult to find today. Thus, from the first days on staff, each of our employees studies specialized literature, undergoes mandatory training in Forex trading on a demo account, then on a real account, regardless of whether he is an Internet marketer, SMM specialist, content manager or web designer. Our specialized focus allows us to deeply immerse ourselves in the specifics of Forex services, act as experts in advertising in the industry, speak the same language with brokers and understand the needs of traders and investors. Our team works in the markets of Russia and the CIS, we are entering the markets of Europe and Asia. I consider the choice of such an area to be the right decision, which has justified itself.

You work in the markets of Russia and the CIS (over-the-counter sector), how do you think the newly introduced regulation, mainly in Belarus and the Russian Federation, has affected advertising/PR activities in this area?

In my opinion, over the past 2 years, the advertising market for Forex brokers has been in serious stagnation. The shock stage is behind us today. However, the ban on advertising of companies unlicensed by the Central Bank of the Russian Federation on such platforms as Yandex, VKontakte, and large RuNet media outlets has had a negative impact on business as a whole.

Brokers found themselves backed into a corner. For example, small offshore companies that took clients mainly from contextual advertising in Yandex and targeting were completely at a loss. Therefore, the main reaction of brokers unlicensed in the Russian Federation is to leave the Russian market for Asia, the Middle and Far East, which look more promising and attractive. Or the desire to jump into the last carriage of the departing train by any means - experiments with aggressive advertising, “cloning” of corporate websites and landing pages without mentioning the word Forex, even to the point of austerity on employees.

If we talk about our country, I would like to note that the Ministry of Trade and Antimonopoly Regulation of Belarus is now accepting comments on the Law “On Advertising”. We have studied the new bill in detail and see no reason for alarm; standard and feasible requirements await us. I believe that the situation on the Belarusian market will not change radically. In our pool of Customers there are several Belarusian Forex brokers licensed by the National Bank of the Republic of Belarus. Conditions for promoting companies within the country are more than favorable.

Do you cooperate with the crypto industry?

To be honest, we were prompted to actively study the cryptocurrency topic by Forex brokers with whom we have been working for many years. In 2015, one of our European Customers added the now well-known Bitcoin to the pool of their trading instruments. Then we moved all non-urgent projects and literally spent days on end immersing ourselves in the mechanisms of crypto, learning to trade Bitcoin and other coins ourselves on the already familiar MetaTrader 4 terminal. Today, the interest in promoting the crypto industry is incredible, which is associated with the growing demand for crypto all over the world, and also among currency traders. In just a year or two, a powerful system of advertising channels has been formed on the Internet to promote the services of our crypto customers. We strive to establish effective contacts and obtain good conditions for advertising.

Just 2-3 negative phrases from Trump on his Twitter more than once, literally in a matter of hours, reduced the value of shares of international corporations. Of course, negative ratings and prohibitive measures by the largest advertising services could not pass without leaving a mark on advertisers. Thus, the beginning of 2018 was marked by loud statements about the ban on advertising of cryptocurrencies on social networks and search engines. In January, Facebook introduced a ban on all advertising of cryptocurrencies, ICOs and other related projects. The new crypto advertising policy affected both Instagram and Twitter. Since June, Google has also imposed a ban on crypto advertising. At the same time, Facebook withdrew its decision on June 26, and crypto advertisers again had the world’s leading social network at their disposal. Despite the lack of official messages, the Internet was flooded with complaints about Yandex.Direct, which began to massively reject advertisements for cryptocurrencies and ICOs.

Such actions were a blow to traditional advertising channels; not all companies were ready for such a turn of events.

For our Customers, we make changes to the approved promotion strategy in advance and agree on Plan B. First, as a rule, rumors appear, public conversations about intentions regarding prohibitions and restrictions. Several months or six months pass before the implementation of the bans takes place. This time is enough for advertisers to launch new channels, redistribute the budget, if not wait, but work.

Opportunities for advertising remained, despite all the bans. Companies can run their own groups, post paid content in thematic public pages, and create authorized services for collecting traffic. For Google and Yandex search results, it is justified to invest in filling the search with content for important search queries.

Let's go back to Forex brokers and talk about specific recommendations. In the context of strict regulation of the Forex market, especially the aspect of advertising, what should foreign companies do if they want to continue operating in the markets of the Russian Federation and the CIS?

Firstly, do not panic and do not rush to extremes. As our work experience shows, the broker’s lack of a clear marketing strategy only led to a drain on the advertising budget. We always begin our work to promote foreign brokers by developing a strategy and a detailed plan for all activities, with timing, forms of control and reporting. If we propose to a broker to introduce innovative solutions in marketing and PR, then we be sure to allocate a test period for these purposes with a small budget so that every dollar of the Customer can be used as efficiently as possible.

Secondly, advertise your services on available platforms, of which there are many left. Thus, the owners of many large forex sites, following the introduction of a ban on advertising of brokers unlicensed by the Central Bank of the Russian Federation, hastened to change their jurisdictions and “move” to offshores. There are many resources with high-quality Russian-language traffic in addition to the RU and RF domains. Almost every week our agency receives proposals for advertising from webmasters, bloggers, YouTube channels, etc.

Third, don't forget about your current customers. Retention and loyalty of traders and investors working with you are cheaper than attracting new ones in the current market conditions. To this end, launch truly profitable loyalty programs for regular customers. In addition, only loyal customers will tell potential target audiences about you, leave good reviews in ratings and protect you from haters.

Fourth, don't get hung up on Forex. Expand and offer other services to your traders in financial markets (investing, crypto, PAMMs, educational services, CFDs, stock trading, indices, etc.).

Demand for expert content dominates by a wide margin

Fifth, develop an affiliate network. This is an excellent option when, with proper organization of work with partners, your company begins to advertise on the Internet in places where the target audience is concentrated.

Take care of the company's reputation. Demonstrate your licenses, participation in SROs, talk about services in useful language, conduct an honest and responsible business, this is how you will gain the trust of the industry and the image of a reliable broker.

Immediately after the adoption of the law, the volume of the advertising market certainly decreased. Today there is a gradual recovery in demand from brokers when ordering promotion and advertising on the Internet. Trading advertising is solved through “indirect” sales methods: forums, PR, specialized platforms, “native”, own thematic media, email marketing. I note that the demand for expert content dominates by a large margin. Brokers expect from us, as performers, not just an article that reveals the stated topic, they expect that it will be an article with an interesting new form of presentation, where a potential client, along with answers to their questions, will become a step higher as a professional.

And those brokers who maintain “silence mode” can quickly lose their market share.

This is not to say that there are no advertisements from licensed forex dealers. It exists and its volumes are relevant to the current market situation. Large players have captured the Russian market with licenses, while many additionally have their own offshore companies with more attractive conditions for traders from the Russian Federation and other countries in the CIS. Open statistics for 2017 on the total trading turnover of traders and the total number of active traders among licensed Russian brokers well reflect this dissonance. After all, on the roads, for example, Yandex.Direct or Google Adwords, the green light is always on for licensed brokers.

How do you assess the immediate prospects for the OTC industry?

Today there is a clear trend towards market legitimacy; serious regulation has appeared on the part of state and authorized bodies, as well as on the part of SROs. Where it leads? In my opinion, the market is moving from mass globalization to more dynamic local economic locations, is tied to regulation and begins to develop in a new legal field. It cannot be ruled out that restrictive measures regarding the possibilities of over-the-counter trading itself and tightening standards for the work of brokers as service providers will lead the industry in the medium term to a trading place for professionals. There will be no legal basis for the usual positioning “Forex is open to everyone”, which has been used in advertising for the last 10 years; the market in its current format will simply cease to exist.

The Forex market in its current format will simply cease to exist

On the other hand, today in the financial sector it is becoming increasingly difficult to get a client, not only because of advertising and other prohibitions. Bonuses have not attracted thousands of traffic for a long time. A new generation is coming to the OTC market—Generation Z, if you will. These are people who were born with a tablet in their hands. They have no problem finding all the necessary information about you in a couple of clicks, and most importantly, they do not trust direct advertising, they will check for themselves and ask communities about you everything that interests them. It is not easy to win and retain such clients; you need to be an expert in your field, work responsibly, and create maximum comfort from personal account options to withdrawal of funds in a few seconds.

Develop your trading services, monitor the needs of your target audience, train newcomers, surprise regular clients, bring maximum benefit to your traders and be one step ahead!

Why did you click on the Forex ad?

If you decide to engage in affiliate promotion of a Forex broker, you just need to take into account some of the specifics of the field.

This is the main question, the answer to which should be the driving force for a brokerage company partner.

You yourself should know how to promote a brand and this very site. And if you don’t know, then it’s time to learn. It is important to take into account that people are interested in Forex topics while sitting in front of their computer monitors, which means it needs to be promoted via the Internet. A lot of requests fall into the search strings of browsers, which can lead people to your site. And your task is to get them to click on the Forex advertising that was given by you, and not someone else.

Search engine promotion of the Forex broker website

You have a website, but there are a lot of such sites on the Internet. Make sure people come to you.

One of the methods to bring people from search engines to you is
is search engine promotion SEO.

You should study this topic. Search engine optimization methods are not complicated, so you can easily master them. The point is to have texts on your website for the most key queries: a person typed “best Forex broker” into the search and came to you through one of the first search links. For this to happen, you should take a close look at the content of the site.

The texts should be highly unique and contain two or three key phrases in the first paragraphs, depending on the topic of the page.

You can also create several blog sites (you don’t have to buy them - make them using any free builder) and constantly update Forex-themed content on them with keys and high uniqueness. Let your referral link be on these blogs, which will lead an interested visitor to the broker’s website.

How to make contextual advertising on Forex?

Today, the possibilities of contextual advertising are so wide that it is simply stupid not to use it as part of an affiliate program. Have you noticed that if you search for, say, a refrigerator on the Internet for some time, typing queries like “buy a refrigerator inexpensively” or something similar into the search bar, then after a couple of days in your browser you will see advertisements offering household appliances everywhere? , refrigerators or even kitchen furniture? This is how contextual advertising works. Its mechanism has become so smart in recent years that your ad will definitely find its audience. To understand how such advertisements are compiled and where they are submitted, just enter the corresponding query into the search. You will see links to Yandex or Google. Both of these services allow you to provide contextual advertising and have their own nuances. They themselves will tell you everything - what, where and how much. I can advise you to first study the system offered by Yandex - it will be much clearer for an unprepared person.

Receives only the highest quality and most targeted traffic, which comes primarily from search sites, online directories and Forex forums. Visitors to this site are very interested in everything related to the Forex market and financial trading. Constantly updated content makes most of the audience regular visitors to the site.

Advertising prices are quite low, which will make your investment in it an effective marketing tool. Purchasing advertising on this site (banner or text link) will only bring you quality targeted visitors.

Prices for banner advertising:

1 Top banner, 970x90 - $1599/month or $450/week.

2 Bottom banner, 970x90 - $299/month or $89/week.

3a First sliding banner, 250x250 - $499/month or $149/week.

3b Second sliding banner, 250x250 - $379/month or $110/week.

3c Third sliding banner, 250×250 - $359/month or $100/week.

Prices for text advertising:

Additionally:

6 Dedicated placement of a Forex broker. Featured brokers are displayed in preset list positions (in default sorting), accompanied by more detailed information and highlighted in color to attract even more attention from site visitors. Selected brokers are displayed this way and in the lists of categories to which they belong:

1st position – $2100 per month (occupied)
2nd position – $1300 per month (available)
3rd position – $1100 per month (available)
4th position – $900 per month (occupied)
5th position – $650 per month (occupied)

7 Dedicated text link with description on the “Forex Resources” page - $299/year. The highlighted link appears in bold style and above all non-highlighted links in its category.

Order advertising!

Available

Questionable

Prices for banner advertising:

1 Top banner, 970x90 - $3999/month or $1200/week.

2 Bottom banner, 970x90 - $749/month or $199/week.

3a First sliding banner, 250x250 - $899/month or $249/week.

3b Second sliding banner, 250×250 - $749/month or $210/week.

3c Third sliding banner, 250x250 - $729/month or $200/week.

Prices for text advertising:

Additionally:

6 Dedicated Forex broker – from $2100 per month. Selected brokers are displayed in fixed positions (in default sorting) and are also shown in expanded form. Highlights are displayed in special positions in all relevant categories.

Hello dear site visitors! We invite you to place your advertisement with us.

Placement of advertising banners

On InfoFx, there are 5 positions for placing your banners (Forex, cryptocurrency, investment topics). For clarity, we provide a table of possible accommodation options and their cost.

№	Position	Prenderedsper month	Pricebehindmonth	Free/busy
1	Banner 728×90 in the site header	73500	200$ (GIF format 95$)	busy
2	Banner 240×400 / 160×600 in the side column	73500	150$ (GIF format 90$)	free
3	Banner 728×90 above all articles	73500	$250 (GIF format $180)	free
4	Banner 728×90 in the text of articles, at the top (the most clickable position)	73500	$350 (GIF format $240)	busy
5	Banner 728×90 under all articles	73500	100$ (GIF format 60$)	free

* The “Impressions per month” column is the suggested minimum. If the number of displays of an advertising banner per month is greater than the given values, this will not affect the final cost of placement in any way.

Placement of advertising and information reviews

We post reviews, articles, releases, with an open link to the desired page.

The cost of writing a review for us is $50. In this case, the review volume will be at least 6,000 characters.
The cost of posting an advertising review, with one open link: $65. (Second link +$30).

* The timing and procedure for writing or publishing are discussed individually.

Placement of ready-made advertising reviews

We also post ready-made material.

The cost of posting an article written by you with one active link is $65. (Second link +30$)

the article or review is written correctly, without various errors, including spelling ones;
Only thematic reviews are posted: Forex, finance, investments;
the article must be completely unique, the uniqueness threshold is 95% and above;
reviews are accepted in DOC, TXT formats in Russian.
in the text of the article, no more than 2 external links are allowed.

Placement in the rating of Forex brokers and options brokers

The section for one broker consists of:

broker screenshot
links to broker's website
“REVIEWS” buttons with a link to a review (article) about the company, which also contains a link to the website

Examples of placement can be seen in the screenshot below:

Below, I post information about positions and prices in the rating:

1 position – 200$/month
2nd position – 160$/month
3rd position – 140$/month
4th position – 120$/month
5th position – 110$/month
6th position – 100$/month
7th position – 100$/month
8th position – 100$/month
9th position – 100$/month
10th position – 100$/month

“Place in the Forex ranking” is the most eye-catching advertising platform that inevitably attracts the attention of traders.
Your company will gain popularity and recognition among traders.
The flow of new customers will increase and, as a result, an increase in profits.

Placement of branding of binary options or Forex brokers

Website branding is a fairly new, but most effective type of advertising, which allows, in the shortest possible time, to increase the recognition and authority of a brokerage company and, finally, to attract the attention of traders to its services.

The cost of branding is $1,500/month.

An example of branding can be seen in the screenshot below:

*Additional terms and conditions for placing branding are discussed individually

Website information:

Attendance: 1600 unique visitors per day.
Page views: 2,200 per day or ~66,000 views per month.
The statistics counter is located at the bottom of the site.

Payment Methods:

Webmoney
Yandex money

The procedure for providing discounts

from 3 months: 10% discount

We are open for cooperation and will be happy to consider any of your suggestions.

Although, whatever, smaller sites can make money using a similar strategy, because the topic is monetary.

So, the patient - http://forex-investo.ru/

A portal for traders, as you may have guessed.

Main characteristics:

TIC=50
Ya.Catalog and catalog – missing
Availability of the site in the web archive - since 2009
File available
The main domain is forex-investo.ru
There is a site map. Format – xml
Pages in the Yandex index – 36,000
Pages in the Google index – 13,300
Backlinks according to Solomono – 31,422
Total website links according to Google – 264,000

Domain age – 2 years 4 months

Indicator - 161,548

Traffic from search engines in percentage terms: from Yandex 66.67% of visitors, from Google - 33.33%. This is according to the Alexa service

Statistics services installed on the site - Yandex.Metrika,LiveInternet,HotLog
Keywords for which the site occupies the first ten lines in the Yandex search results:

Search query	Position
forex scripts
forex script
forex account monitoring
forex account monitoring
profitable forex advisors
online forex trading
spread return
forex exchange online
refund of part of the spread
how to play on the forex market
how to play on the forex market
forex club scam
script of completed transactions
play on the stock exchange
forex spread
download forex scripts
forex online
fundamental analysis
online currency exchange
spread return service
online forex trading
fundamental market analysis
economic article analysis
forex currency exchange

download scripts for forex for free
spread return service
portal for traders

Above were perhaps the most important parameters of the site. I won’t delve into its SEO component, because my task here is to show the earnings prospects for sites of this scale.

Now let's see how this site is monetized. I enter the URL and get to the main page of the site

Forex website monetization

Spread return

Here I have highlighted the banner where two laptops are drawn. You immediately stick your nose into it when you get to the site. The banner is catchy, so many visitors immediately flock to this banner. It itself is made in the form of a slider. Three animations scroll automatically. But all these are minor things, so to speak. But the point is that they use this banner to redirect people to another site - http://signal-investo.ru/. And there users are already offered a tempting service - spread return.

If anyone doesn’t know, the spread is the difference between the selling and buying prices of a currency. To put it simply, a spread is a type of commission that a broker takes from a trader for trading through him.

So, the return of the spread means that the trader will be returned a percentage of the commission for transactions in the Forex market. In short, this is pure freebie. And this, I think, is what a lot of site visitors do.

I don’t know 100% how this scheme was implemented, but judging by what I see, most likely the owner of the affiliate program entered into IB agreements with brokers. Brokers pay the owner of the affiliate program part of the spread of the webmaster who “matched” the client to the broker, and the affiliate pays a certain commission. Well, as you can see, the payout here is 90%. That is, if not a hoax, then a very interesting proposal.

2.Forex store

It’s also admirable how everything is done here. I'm just drooling. See for yourself

Please note that there are information products for $8 apiece, and others for $12,000. Moreover, all this is implemented not statically, but dynamically. This means that the products in the store are constantly changing in such a way that if you go to the same page twice, you will not see absolutely identical products there.

And here's another thing. The most interesting thing, one might say. All these products, I looked, were put up for sale not by the site owners, but by the users themselves. That is, do you understand what this is? This is pure passive income. Because the store will definitely take a certain percentage of each sale. Let it be at least 3% of each product sold. But then calculate how much such a store can earn in total solely on liabilities. Let the store sell a product worth $12,000 once every month or two. That is, the store will earn $360 in commission from such a sale. This is only from one sale. And there can be dozens of them even a day. Of course, such large goods for 12 mowers will not be sold daily, or even monthly, but someday a large fish will bite anyway. After all, in a market where more than a trillion dollars are turned over every day, there will always be clients for whom this $12,000 will be affordable.

3. Selling trading signals

There is such an awesome thing as trading signals. To put it very simply, so that it is clear even to those who are far from trading, then the essence is this. In the market you need to open positions on time. If you correctly opened a position when the market is rising, and closed it on time when the market begins to turn in the opposite direction, then you will earn normal money. But just how to guess the time when to open and when to close positions? After all, this is very difficult.

The solution is to buy signals. This is where it is implemented

For each signal you can see profitability graphs. In general, all the details

Of course, sometimes it is implemented poorly, and then hardly anyone will buy such signals. But not in this case. This site implements such a function amazingly. Everything is thought out, everything is made for the user. All statistics are transparent, so I am more than sure that there are good sales here, especially considering the number of sell signals.

4. Income from broker affiliate programs

Affiliate programs provide good income. Here, I think, the profit will not be so great, because banners with PAMM advertising are not so catchy on the site

But still, a certain part of the public flocks to Alpari, registers their accounts, and the site owner earns his legitimate commission.

5. Other income

Conclusion

As you can see, there are simply countless opportunities for making money on websites with the same theme. Yes, in principle, for all financial websites.

In addition, for those who are really interested, I can offer a selection of cleared Forex keywords. There are two files in the archive. One contains ~33,000 Forex keywords. But they are more suitable for roads. Well, that is, for such purposes when you need a lot of keys on a topic. The second file is good cleaned keys by topic + traffic forecast for them. The price is symbolic - $15. This is actually a ready-made semantic core for you on the topic. You can buy a package of Forex keywords